#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 1 (of 2)

#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 1 (of 2)

Pre-Conference Session Article “Make Your Mark” Jeremy Goldman and I are glad to be privileged with writing a two part series of articles focused on Branding and Marketing Your School Counseling Programs for the ASCA School Counselor Magazine. Part one was just published and paper copies are on their way to you as we speak, but the electronic version is now out (linked below). At our ASCA 2014 conference session, we will be…

#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 2 (of 2)

#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 2 (of 2)

Pre-Conference Session Article “Spread the Word” As we get closer to ASCA’s 2014 National Conference in Orlando, FL – Jeremy Goldman and I are getting pumped to present to (we hope) lots of school counselors eager to share their awesome programs with all of their stakeholders. A few months ago – Part One of our two part series on Branding and Marketing Your School Counseling Program articles was publish in the…

Branding and Marketing Your School Counseling Programs – Coming to #ASCA14

Branding and Marketing Your School Counseling Programs – Coming to #ASCA14

…Come and meet Jeremy Goldman and I at this year’s ASCA National Conference as we present about Branding and Marketing Your School Counseling Program on June 30th 2014 at 9am. We look forward to presenting a visually stimulating, professionally encouraging, and idea building session. Hope to see you there! The blog author, Jeffrey Ream M.S, PPS, writes for The Counseling Geek. Connect with Jeff via email, Twitter, Google+, and Facebook….

What Next When Marketing and Communication Fails?

What Next When Marketing and Communication Fails?

What Next When Marketing and Communication Fails? How can school counselors recover, regroup, and move forward? Failure, not reaching expectations, being let down, and overall defeat are all words that can go together when you try something and the results are not what you want. It is a natural thing in life and it is something that we, as school counselors, teach students proper ways to react to everyday. There are many areas where we can…

The Counseling Geek Speaks

Looking for a breakout or keynote speaker? I love to work with state school counselor associations, school districts, departments of education, and others to create engaging, knowledgeable, and relevant presentations to school counselors, counselor educators, district and state administrators, and other stakeholders. I enjoy public speaking and getting to meet a lot of new contacts through the experience, while sharing some of my knowledge. If…

Free Printable – Communication and Marketing Planning Guide for School Counselors

Free Printable – Communication and Marketing Planning Guide for School Counselors

Please download this printable freebie – a worksheet to help your next marketing/PR effort. I am excited to offer you all a template Communication and Marketing Planning Guide for School Counselors. This form will be helpful in planning and tracking your marketing plans. The format is based on the 4 D’s from Jeremy Goldman and my ASCA Magazine articles and ASCA presentation. Please feel free to share this with colleagues or edit it…

#ASCA14 Branding & Marketing Your School Counseling Program Slides and Links

#ASCA14 Branding & Marketing Your School Counseling Program Slides and Links

…Thank you all for attending our presentation on Monday 6/30 at ASCA 2014 in Orlando! Jeremy and I had a whole lot of fun preparing and presenting while sharing in the learning with you. You can find the entire slide show embedded below (it also has been available on the ASCA conference app throughout the conference). I also just wanted to give you some of the links that we discussed in the presentation….

Top 5 in 2015: The Counseling Geek’s top posts in 2015

Top 5 in 2015: The Counseling Geek’s top posts in 2015

Thanks for a great year!! 2015 has been a stellar year for school counselors and myself! From presentations at several conferences, things going super well at work, SC|CS 2016 going off the hook, being named finalist for California School Counselor of the Year, and getting to spend some time writing here – I am very thankful for 2015. As many bloggers do at this time – I want to take a look back and re-highlight 5 of my own…

10 Insanely Easy Ways to Infuse Technology in Your School Counseling Program

10 Insanely Easy Ways to Infuse Technology in Your School Counseling Program

…Learn about 10 insanely easy ways to start infusing technology within your active school counseling program. This is not starting a fad diet, telling you to stop what you are doing that works or that you have to give up your paper and pencil calendar cold turkey. Each of these tips can be taken and started where ever your comfort level lies on the technology continuum….

Guest Post: 5 Tips to Stand Out on LinkedIn

Guest Post: 5 Tips to Stand Out on LinkedIn

…LinkedIn unites over 175 million professionals from a myriad of different industries. This provides a lucrative platform through which you can market yourself to these potential employers. Here are five ways in which you can cultivate a professional LinkedIn profile which will attract and engage prospective employers and business partners….

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