#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 1 (of 2)

#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 1 (of 2)

…ou as we speak, but the electronic version is now out (linked below). At our ASCA 2014 conference session, we will be building on these two articles and going further in depth with practical, hands on examples. We encourage anyone planning to attend our session to read the two articles prior as we may be referencing examples or glossing over several concepts covered in the article. We hope to see you on June 30th at 9am for Branding and…

#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 2 (of 2)

#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 2 (of 2)

…211; Jeremy Goldman and I are getting pumped to present to (we hope) lots of school counselors eager to share their awesome programs with all of their stakeholders. A few months ago – Part One of our two part series on Branding and Marketing Your School Counseling Program articles was publish in the ASCA School Counselor Magazine. Part two of the series has just been released in digital format and will be sent home to you in the regular…

Branding and Marketing Your School Counseling Programs – Coming to #ASCA14

Branding and Marketing Your School Counseling Programs – Coming to #ASCA14

…Come and meet Jeremy Goldman and I at this year’s ASCA National Conference as we present about Branding and Marketing Your School Counseling Program on June 30th 2014 at 9am. We look forward to presenting a visually stimulating, professionally encouraging, and idea building session. Hope to see you there! The blog author, Jeffrey Ream M.S, PPS, writes for The Counseling Geek. Connect with Jeff via email, Twitter, Google+, and Facebook….

What Next When Marketing and Communication Fails?

What Next When Marketing and Communication Fails?

…eck before doing anything else. All too often, we are tempted to make snarky comments, poor judgment, and be generally rude when we feel we have been let down. These failures happen (especially in the beginning of working on marketing) throughout your marketing and PR process – even to people who have lots of experience with it. Don’t think so? Check out these big companies paying MILLIONS of dollars towards marketing and their gross…

Free Printable – Communication and Marketing Planning Guide for School Counselors

Free Printable – Communication and Marketing Planning Guide for School Counselors

Please download this printable freebie – a worksheet to help your next marketing/PR effort. I am excited to offer you all a template Communication and Marketing Planning Guide for School Counselors. This form will be helpful in planning and tracking your marketing plans. The format is based on the 4 D’s from Jeremy Goldman and my ASCA Magazine articles and ASCA presentation. Please feel free to share this with colleagues or edit it…

…aking dates for 2017. Please contact me soon to ensure your dates are available. I only am able to accept a few conferences each year. Look forward to working with you in 2017. http://www.thecounselinggeek.com/2014/07/asca14-brandingmarketing-school-counseling-program-slides-links.html http://www.thecounselinggeek.com/2014/12/defining-school-counseling-dont-rely-merriam-webster-nmsca-presentation.html…

#ASCA14 Branding & Marketing Your School Counseling Program Slides and Links

#ASCA14 Branding & Marketing Your School Counseling Program Slides and Links

…Thank you all for attending our presentation on Monday 6/30 at ASCA 2014 in Orlando! Jeremy and I had a whole lot of fun preparing and presenting while sharing in the learning with you. You can find the entire slide show embedded below (it also has been available on the ASCA conference app throughout the conference). I also just wanted to give you some of the links that we discussed in the presentation….

Top 5 in 2015: The Counseling Geek’s top posts in 2015

Top 5 in 2015: The Counseling Geek’s top posts in 2015

…o I created this Communication and Marketing Guide for School Counselors to help with the process. Feel free to download and share this tool. It also goes well paired with Jeremy Goldman and my ASCA 2014 presentation – Branding and Marketing Your School Counseling Program. http://www.thecounselinggeek.com/2014/11/free-printable-communication-marketing-planning-guide-school-counselors.html Three of my personal favorites. 7 Tips for Managing…

10 Insanely Easy Ways to Infuse Technology in Your School Counseling Program

10 Insanely Easy Ways to Infuse Technology in Your School Counseling Program

…what type of information they want to get, to develop a hashtag for you and to get their friends to follow you to start building steam. They will likely tell you even more tools that may have better reach. Try this: start a marketing club at the middle or high school levels. Lots of students want to go into business and marketing and this is a great exposure to the line of thought plus a huge insight into your student body. Tip #10: Watch it…

Guest Post: 5 Tips to Stand Out on LinkedIn

Guest Post: 5 Tips to Stand Out on LinkedIn

…wcase your business expertise. Sharing content is a way of publicizing yourself and your professional services as a unique brand. Paul Williamson, owner of RealiaMarketing stresses the importance of efficient and sustainable branding; “Branding is not a quick fix or an instant makeover. It is an approach which when undertaken well profitably marries the customers’ expectations with the aspirations of the business. It establishes values…

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