Shop School Counselor Swag and Shirts: A New Project

Shop School Counselor Swag and Shirts: A New Project

Hi everyone – I wanted to share something new that I was trying. I like all the different SWAG that is around that promotes school counseling and want to give you all opportunities to get some school counselor focused shirts, coffee mugs, pillows, posters, stickers and more. You can find a the designs on two different sites (info on each below) for your shopping convenience.

What Next When Marketing and Communication Fails?

What Next When Marketing and Communication Fails?

Failure, not reaching expectations, being let down, and overall defeat are all words that can go together when you try something and the results are not what you want. It is a natural thing in life and it is something that we, as school counselors, teach students proper ways to react to everyday. There are many areas where we can fail in our work and I am going to share a personal anecdote about one such day that I had this last week.

Defining School Counseling: Don’t rely on Merriam-Webster — NMSCA Presentation

Defining School Counseling: Don’t rely on Merriam-Webster — NMSCA Presentation

Action and Advocacy In case you were not able to attend the NMSCA conference yesterday – here is an electronic version of the presentation and a link to the Communication and Marketing Plan Template. I really enjoyed visiting with the NM School Counselors and...
Building A Better School Counseling Blog Series: Making It Happen

Building A Better School Counseling Blog Series: Making It Happen

In the last post, The First Steps in the Building A Better School Counseling Blog Series, we looked at some of the needed foundations for moving your free blog to one that allows you more freedom. In this post – we will look at what it looks like to actually pack up and move your old blog (whether on Blogger or WordPress.com). We will take a general overview and then focus on Blogger/WordPress.com.

Building A Better School Counseling Blog Series: The First Steps

Building A Better School Counseling Blog Series: The First Steps

You have had a school counseling blog for some time now – or perhaps you took the advice of some of the presentations at #ASCA14 and have started down that road recently. Either way, you will reach a point when it is time to expand, grow, and work with more scalability. As a beginner – you too could use these tips, but it will most likely take some investment on your part (both time and money).

#ASCA14 Branding & Marketing Your School Counseling Program Slides and Links

#ASCA14 Branding & Marketing Your School Counseling Program Slides and Links

Thank you all for attending our presentation on Monday 6/30 at ASCA 2014 in Orlando! Jeremy and I had a whole lot of fun preparing and presenting while sharing in the learning with you. You can find the entire slide show embedded below (it also has been available on the ASCA conference app throughout the conference). I also just wanted to give you some of the links that we discussed in the presentation.

#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 1 (of 2)

#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 1 (of 2)

Jeremy Goldman and I are glad to be privileged with writing a two part series of articles focused on Branding and Marketing Your School Counseling Programs for the ASCA School Counselor Magazine. Part two was just published and paper copies are on their way to you as we speak, but the electronic version is now out (linked below).

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