Shop School Counselor Swag and Shirts: A New Project

Shop School Counselor Swag and Shirts: A New Project

Hi everyone – I wanted to share something new that I was trying. I like all the different SWAG that is around that promotes school counseling and want to give you all opportunities to get some school counselor focused shirts, coffee mugs, pillows, posters, stickers and more. You can find a the designs on two different sites (info on each below) for your shopping convenience.

10 Insanely Easy Ways to Infuse Technology in Your School Counseling Program

10 Insanely Easy Ways to Infuse Technology in Your School Counseling Program

Learn about 10 insanely easy ways to start infusing technology within your active school counseling program. This is not starting a fad diet, telling you to stop what you are doing that works or that you have to give up your paper and pencil calendar cold turkey. Each of these tips can be taken and started where ever your comfort level lies on the technology continuum.

What Next When Marketing and Communication Fails?

What Next When Marketing and Communication Fails?

Failure, not reaching expectations, being let down, and overall defeat are all words that can go together when you try something and the results are not what you want. It is a natural thing in life and it is something that we, as school counselors, teach students proper ways to react to everyday. There are many areas where we can fail in our work and I am going to share a personal anecdote about one such day that I had this last week.

Defining School Counseling: Don’t rely on Merriam-Webster — NMSCA Presentation

Defining School Counseling: Don’t rely on Merriam-Webster — NMSCA Presentation

Action and Advocacy In case you were not able to attend the NMSCA conference yesterday – here is an electronic version of the presentation and a link to the Communication and Marketing Plan Template. I really enjoyed visiting with the NM School Counselors and...
#ASCA14 Branding & Marketing Your School Counseling Program Slides and Links

#ASCA14 Branding & Marketing Your School Counseling Program Slides and Links

Thank you all for attending our presentation on Monday 6/30 at ASCA 2014 in Orlando! Jeremy and I had a whole lot of fun preparing and presenting while sharing in the learning with you. You can find the entire slide show embedded below (it also has been available on the ASCA conference app throughout the conference). I also just wanted to give you some of the links that we discussed in the presentation.

Guest Post: 5 Tips to Stand Out on LinkedIn

Guest Post: 5 Tips to Stand Out on LinkedIn

LinkedIn unites over 175 million professionals from a myriad of different industries. This provides a lucrative platform through which you can market yourself to these potential employers. Here are five ways in which you can cultivate a professional LinkedIn profile which will attract and engage prospective employers and business partners.

#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 1 (of 2)

#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 1 (of 2)

Jeremy Goldman and I are glad to be privileged with writing a two part series of articles focused on Branding and Marketing Your School Counseling Programs for the ASCA School Counselor Magazine. Part two was just published and paper copies are on their way to you as we speak, but the electronic version is now out (linked below).

Branding and Marketing Your School Counseling Programs – Coming to #ASCA14

Branding and Marketing Your School Counseling Programs – Coming to #ASCA14

Come and meet Jeremy Goldman and I at this year’s ASCA National Conference as we present about Branding and Marketing Your School Counseling Program on June 30th 2014 at 9am. We look forward to presenting a visually stimulating, professionally encouraging, and...

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