2018 was the third year that my school hosted our annual College Admissions Case Study event and it was a huge hit for the third year running. Not familiar with a Case Study? Don’t worry – I am going to walk you through what it is and how to run your first one over the next few minutes.
I am all for open source and when possible – I make my resources free. I had the opportunity to present with Franciene Sabens at the 2018 American School Counselor Association conference in July 2018 at the Los Angeles Convention Center. We presented on using marketing tools and techniques in the school counseling profession. While the slide deck doesn’t capture everything we covered – it does have some great links and you can get a feel for the presentation.
Why do I need to worry about graphic design?
School counselors have a lot to offer. Our core curriculum, sharing of data with stake holders, promoting opportunities to students and parents and so much more. We offer so much that it keeps is up to our necks in busy. It’s hard to justify spending time learning and creating interesting graphics to support our efforts and that is understandable. Stick with me today and I hope to show you that spending a little time on your public image and outreach is actually something that is essential to your full success and professionalism.
I bet you have 10 minutes a day….
That’s right. You do have 10 minutes a day. Likely more if you really looked hard, but we will go with 10 minutes. What would you say if I told you that 10 minutes was all it could take to make a huge difference (or even just a little) in a few kids lives each day you are in your office? You’d probably jump right on that bandwagon.
The job hunting world can be cruel, frustrating and difficult to navigate. The ebb and flow of the economy, legislation, and focus on school counseling will create or decimate jobs. That is why the preparation, the paper screen, and presentation are so important in the process. I spoke in October 2017 at the California Association of School Counselors conference on key tips and tricks for the school counseling job hunter. I combined my experience and knowledge in the are
I went ahead and did a little heavy lifting for you and listed 15 of my favorite school counseling blogs below (in no particular order). If you have a favorite blog that is not on the list – please add it to the comments at the end to help myself and the readers find all the good stuff. Enjoy!
I want to share with you a step by step guide to creating a tool that we, at my school and other schools in my district, use a ton since we have had it implemented. I cannot take credit for the idea – a colleague in our district had the idea – but I cannot just sit on a great opportunity like this. School counselors know that relationships reign king (or queen) in our line of work. A number of indicators with research backing show that students who feel connected with at least one caring adult at school tend to fare much better. We wanted to capitalize on this fact, but need to know who is or is not connected and with what adults.
Ever feel like you don’t fit the school counseling “mold”? I get you! To best help our students and schools – we need to understand ourselves.
Hop on just about any school counseling department’s website and take a look around. 9 times out of 10 – the website looks like it is straight from the turn of the millennium. It also happens to be about as useful. Luckily for you – there are some really easy and FREE tools out there to make your school counseling websites both useful AND beautiful. Check out the video below to learn about how to quickly and easily setup a new website using Weebly.com.