Building a Better Blog Series: Setting Up an RSS-Feed Driven Email List with MailChimp

Building a Better Blog Series: Setting Up an RSS-Feed Driven Email List with MailChimp

…tion=”left” text_font_size=”19″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Getting started: Open a MailChimp Account I hope you watched the Marketing Monday video on MailChimp from a few years back to get oriented as to what MailChimp is. I am not going to go through the ins and outs of setting up or using MailChimp in this post – as it would be thousands…

Home – The Counseling Geek

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#ASCA14 – ASCA Tips for the Noob

#ASCA14 – ASCA Tips for the Noob

…rent sessions each day. I would prioritize your top 2 or 3 per time slot. Some get long, are not what you expected, or you just want to hit a bit of each – session hopping is kosher in my eyes. I am partial towards the Branding and Marketing Your School Counseling Program on Mon. 6/30 at 9am. Think about ways you can give back to your other attendees or co-workers. Just because you are not presenting, doesn’t mean you cannot…

Consulting & Professional Development Services

…quest into the 21st century and beyond? Would you like some hands on training, personal assistance with a new tool or have a business project you needs some expert insight? What about some help developing a school counseling marketing plan? Have no fear! Jeff Ream, writer and founder of TheCounselingGeek.com, is available for consultant and professional development services. Jeff was named as a School Counselor of they Year finalist in CA in…

Mistakes to avoid on your resume or CV [Guest Post]

Mistakes to avoid on your resume or CV [Guest Post]

…m in some other industries. In short, integrity matters in a big way, so don’t lie. 4. Don’t make your resume read like a dry series of job descriptions. You want to be truthful but not boring. Remember that your resume is a marketing piece for you. Rather than being a brain-numbing document that reads like a list of job descriptions and a boring history of what you did for someone else, your resume should sparkle a little and offer prospective…

Defining School Counseling: Don’t rely on Merriam-Webster — NMSCA Presentation

Defining School Counseling: Don’t rely on Merriam-Webster — NMSCA Presentation

Action and Advocacy In case you were not able to attend the NMSCA conference yesterday – here is an electronic version of the presentation and a link to the Communication and Marketing Plan Template. I really enjoyed visiting with the NM School Counselors and think Albuquerque was a very nice town. I hope to return someday. Thank you for having me down.       Download the Communication and Marketing Plan PDF File Download…

5 Top School Counseling Apps for Your Mobile Devices

5 Top School Counseling Apps for Your Mobile Devices

…first year as a school counselor and it had mild success, but this year brought it back from the grave to give it another shot based on some parent feedback of what they were looking for. Remind has also gone through some re-branding lately – it used to be Remind101 and now is just referred to as Remind. Remind, which you don’t NEED a mobile device to use, sends text messages to people that sign up for “classes” . These…

Dress the Part – Guys Gotta Look Good Too…

Dress the Part – Guys Gotta Look Good Too…

…Are you required to wear a tie? For me – my district is pretty relaxed on dress code for teachers, but I feel that what I wear tells important information about who I am and my standards. It also is a key part of your branding image. How do you want people to view you? I am also pretty young so when I started my job – I decided to dress more foramlly than I needed to which helps reach out to parents with my level of expertise. I did…

Follow-Up: My Interview Kit

Follow-Up: My Interview Kit

Marketing Myself and Being Prepared On Tuesday, I posted a video blog about the process I took (and a process you can take too!) to construct a digital professional portfolio. This week I have been busy constructing my interview kit and I wanted to share that with you as well. Looking at it, I feel like it is a lot – but I think will be well prepared to answer the questions and show evidence with the arsenal I bring with me…

The Road to Naviance – Part 1: Where to start

The Road to Naviance – Part 1: Where to start

…e first year. After the first year, I anticipate success and the desire to go back to “the old way” will go to the wayside. Doing my research and creating a good pitch, I contacted Daniel Obregon (@dobregon), the marketing VP of Hobson (the maker of Naviance) and a PLN mate, asking for some help with finding data to validate some of my reasons for desiring Naviance. He was able to provide strong support and recent articles showcasing…

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