…e anyone planning to attend our session to read the two articles prior as we may be referencing examples or glossing over several concepts covered in the article. We hope to see you on June 30th at 9am for Branding and Marketing Your School Counseling Program! Part two is now available here: Spread the Word Make Your Mark from ASCA School Counselor Vol. 51 Num. 4 [adrotate group=”1″]…
…their stakeholders. A few months ago – Part One of our two part series on Branding and Marketing Your School Counseling Program articles was publish in the ASCA School Counselor Magazine. Part two of the series has just been released in digital format and will be sent home to you in the regular magazine form very soon. We encourage anyone planning on attending our presentation to pre-read these articles as we may be referencing bits and pieces th…
…Thank you all for attending our presentation on Monday 6/30 at ASCA 2014 in Orlando! Jeremy and I had a whole lot of fun preparing and presenting while sharing in the learning with you. You can find the entire slide show embedded below (it also has been available on the ASCA conference app throughout the conference). I also just wanted to give you some of the links that we discussed in the presentation….
…n National Conference – “Making Your School Counseling Program POP with PR & Marketing” California Association of School Counselors Conference – “3 Presentation Tips for School Counselors – Telling Our Stories” Colorado Springs School District 11 – Full Day Workshop – “Tech Tools for School Counselors and Branding and Marketing Our School Counseling Programs” California Association of School Counselors Annual Conference — Breakout – “Making the Cu…
…Come and meet Jeremy Goldman and I at this year’s ASCA National Conference as we present about Branding and Marketing Your School Counseling Program on June 30th 2014 at 9am. We look forward to presenting a visually stimulating, professionally encouraging, and idea building session. Hope to see you there! The blog author, Jeffrey Ream M.S, PPS, writes for The Counseling Geek. Connect with Jeff via email, Twitter, Google+, and Facebook….
…let down. These failures happen (especially in the beginning of working on marketing) throughout your marketing and PR process – even to people who have lots of experience with it. Don’t think so? Check out these big companies paying MILLIONS of dollars towards marketing and their gross fails: The Five Most Disastrous Fails of All Time. This is a good time to bust out the feel good folder. What is that, you ask? It is a folder you keep in your off…
…ting/PR effort. I am excited to offer you all a template Communication and Marketing Planning Guide for School Counselors. This form will be helpful in planning and tracking your marketing plans. The format is based on the 4 D’s from Jeremy Goldman and my ASCA Magazine articles and ASCA presentation. Please feel free to share this with colleagues or edit it as you require, but please leave the attribution at the footer. Created for CASC 2014 and N…
Marketing Matters I am all for open source and when possible – I make my resources free. I had the opportunity to present with Franciene Sabens at the 2018 American School Counselor Association conference in July 2018 at the Los Angeles Convention Center. We presented on using marketing tools and techniques in the school counseling profession. While the slide deck doesn’t capture everything we covered – it does have some great links and you can g…
…also goes well paired with Jeremy Goldman and my ASCA 2014 presentation – Branding and Marketing Your School Counseling Program. https://www.thecounselinggeek.com/2014/11/free-printable-communication-marketing-planning-guide-school-counselors.html Three of my personal favorites. 7 Tips for Managing Your School Counseling Appointments The tool – ScheduleOnce – is a life saver to me. I use it every single day and my parents and students actually li…
…er of RealiaMarketing stresses the importance of efficient and sustainable branding; “Branding is not a quick fix or an instant makeover. It is an approach which when undertaken well profitably marries the customers’ expectations with the aspirations of the business. It establishes values that people can relate to and creates a brand essence that everyone aspires to“. Therefore, if you can demonstrate an extensive knowledge and understanding of yo…
