What Next When Marketing and Communication Fails?

What Next When Marketing and Communication Fails?

…let down. These failures happen (especially in the beginning of working on marketing) throughout your marketing and PR process – even to people who have lots of experience with it. Don’t think so? Check out these big companies paying MILLIONS of dollars towards marketing and their gross fails: The Five Most Disastrous Fails of All Time. This is a good time to bust out the feel good folder. What is that, you ask? It is a folder you keep in your off…

Free Printable – Communication and Marketing Planning Guide for School Counselors

Free Printable – Communication and Marketing Planning Guide for School Counselors

…ting/PR effort. I am excited to offer you all a template Communication and Marketing Planning Guide for School Counselors. This form will be helpful in planning and tracking your marketing plans. The format is based on the 4 D’s from Jeremy Goldman and my ASCA Magazine articles and ASCA presentation. Please feel free to share this with colleagues or edit it as you require, but please leave the attribution at the footer. Created for CASC 2014 and N…

The Counseling Geek Speaks

…ool Counselor Association 2014 Annual Conference – Breakout -“Branding and Marketing Your School Counseling Program” California Association of School Counselors 2014 Annual Conference – Breakout – “Branding and Marketing Your School Counseling Program in California” New Mexico School Counselor Association 2014 Annual Conference California Association of School Counselors 2013 Annual Conference – “Ask The Geek” I am currently booking speaking dates…

ASCA 2018 Presentation – Make Your School Counseling Program POP with PR and Marketing

ASCA 2018 Presentation – Make Your School Counseling Program POP with PR and Marketing

Marketing Matters I am all for open source and when possible – I make my resources free. I had the opportunity to present with Franciene Sabens at the 2018 American School Counselor Association conference in July 2018 at the Los Angeles Convention Center. We presented on using marketing tools and techniques in the school counseling profession. While the slide deck doesn’t capture everything we covered – it does have some great links and you can…

#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 1 (of 2)

#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 1 (of 2)

…vileged with writing a two part series of articles focused on Branding and Marketing Your School Counseling Programs for the ASCA School Counselor Magazine. Part one was just published and paper copies are on their way to you as we speak, but the electronic version is now out (linked below). At our ASCA 2014 conference session, we will be building on these two articles and going further in depth with practical, hands on examples. We encourage anyo…

#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 2 (of 2)

#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 2 (of 2)

…olders. A few months ago – Part One of our two part series on Branding and Marketing Your School Counseling Program articles was publish in the ASCA School Counselor Magazine. Part two of the series has just been released in digital format and will be sent home to you in the regular magazine form very soon. We encourage anyone planning on attending our presentation to pre-read these articles as we may be referencing bits and pieces that would be h…

Branding and Marketing Your School Counseling Programs – Coming to #ASCA14

Branding and Marketing Your School Counseling Programs – Coming to #ASCA14

…Come and meet Jeremy Goldman and I at this year’s ASCA National Conference as we present about Branding and Marketing Your School Counseling Program on June 30th 2014 at 9am. We look forward to presenting a visually stimulating, professionally encouraging, and idea building session. Hope to see you there! The blog author, Jeffrey Ream M.S, PPS, writes for The Counseling Geek. Connect with Jeff via email, Twitter, Google+, and Facebook….

#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 2 (of 2)

#ASCA14 Branding & Marketing Your School Counseling Program Slides and Links

…Thank you all for attending our presentation on Monday 6/30 at ASCA 2014 in Orlando! Jeremy and I had a whole lot of fun preparing and presenting while sharing in the learning with you. You can find the entire slide show embedded below (it also has been available on the ASCA conference app throughout the conference). I also just wanted to give you some of the links that we discussed in the presentation….

Top 5 in 2015: The Counseling Geek’s top posts in 2015

Top 5 in 2015: The Counseling Geek’s top posts in 2015

…ll paired with Jeremy Goldman and my ASCA 2014 presentation – Branding and Marketing Your School Counseling Program. https://www.thecounselinggeek.com/2014/11/free-printable-communication-marketing-planning-guide-school-counselors.html Three of my personal favorites. 7 Tips for Managing Your School Counseling Appointments The tool – ScheduleOnce – is a life saver to me. I use it every single day and my parents and students actually like it too! It…

10 Insanely Easy Ways to Infuse Technology in Your School Counseling Program

10 Insanely Easy Ways to Infuse Technology in Your School Counseling Program

…ely tell you even more tools that may have better reach. Try this: start a marketing club at the middle or high school levels. Lots of students want to go into business and marketing and this is a great exposure to the line of thought plus a huge insight into your student body. Tip #10: Watch it grow and evaluate. Using the workout routine example – going and working out for 5 days straight and expecting major change is not realistic. Growth and d…