Building a Better Blog Series: Setting Up an RSS-Feed Driven Email List with MailChimp

Building a Better Blog Series: Setting Up an RSS-Feed Driven Email List with MailChimp

…write up. Getting started: Open a MailChimp Account I hope you watched the Marketing Monday video on MailChimp from a few years back to get oriented as to what MailChimp is. I am not going to go through the ins and outs of setting up or using MailChimp in this post – as it would be thousands of words and nobody would read it (tl;dr). MailChimp has a great Knowledge Base (KB) and help center to get yourself started. MailChimp runs on Lists. These l…

Defining School Counseling: Don’t rely on Merriam-Webster — NMSCA Presentation

Defining School Counseling: Don’t rely on Merriam-Webster — NMSCA Presentation

…electronic version of the presentation and a link to the Communication and Marketing Plan Template. I really enjoyed visiting with the NM School Counselors and think Albuquerque was a very nice town. I hope to return someday. Thank you for having me down.       [ddownload id=”930″ style=”button” button=”green” text=”Download the Communication and Marketing Plan PDF File”] Download the MS Publisher file here: http://goo.gl/5Izf7b Don’t forget to #T…

Mistakes to avoid on your resume or CV [Guest Post]

Mistakes to avoid on your resume or CV [Guest Post]

…ns. You want to be truthful but not boring. Remember that your resume is a marketing piece for you. Rather than being a brain-numbing document that reads like a list of job descriptions and a boring history of what you did for someone else, your resume should sparkle a little and offer prospective employers a vision of what you can do for them. It should showcase what you actually accomplished in your previous jobs, internships, or even volunteer…

Consulting & Professional Development Services

…s some expert insight? What about some help developing a school counseling marketing plan? Have no fear! Jeff Ream, writer and founder of TheCounselingGeek.com, is available for consultant and professional development services. Jeff was named as a School Counselor of they Year finalist in CA in 2015 and works as a practicing school counselor. A huge tech geek, Jeff will work with you to find tools and services that fit your program and will help p…

Follow-Up: My Interview Kit

Follow-Up: My Interview Kit

Marketing Myself and Being Prepared On Tuesday, I posted a video blog about the process I took (and a process you can take too!) to construct a digital professional portfolio. This week I have been busy constructing my interview kit and I wanted to share that with you as well. Looking at it, I feel like it is a lot – but I think will be well prepared to answer the questions and show evidence with the arsenal I bring with me into the interview ro…

The Road to Naviance – Part 1: Where to start

The Road to Naviance – Part 1: Where to start

…rch and creating a good pitch, I contacted Daniel Obregon (@dobregon), the marketing VP of Hobson (the maker of Naviance) and a PLN mate, asking for some help with finding data to validate some of my reasons for desiring Naviance. He was able to provide strong support and recent articles showcasing schools’ success stories. Next week, I meet with my principal and submit my grant proposal for funding. I will let you know how it goes and I am hoping…

NSCW ’13 – School Counseling On Air Recordings

…ide an archived version of Julia’s session. Her presentation materials are located here: goo.gl/H9kM5 Wed. Feb 6: What I Wish I Knew Wednesday with Danielle Shultz and Andrea Burston Mon. Feb 4: Marketing Monday with Jeff Ream The blog author, Jeffrey Ream M.S, PPS, writes for The Counseling Geek. Connect with Jeff via email, Twitter, Google+, and Facebook….

Counseling Technology Series: The Ever Useful QR Code

Counseling Technology Series: The Ever Useful QR Code

…ing up for my MailChimp newsletter (check out the School Counseling on Air Marketing Monday for info on MailChimp!). What do I need to do to start? Getting started is pretty easy. If you have a smartphone, most will have an embedded QR code reader already installed. If not, they are easily found on the App stores of your OS. They basically use your camera to highlight the QR and then provide you with a set of options, much like in the video. To cr…

Merry Christmas & Happy New Year Post

Merry Christmas & Happy New Year Post

…nt websites, and appeared in School Counselor magazine. Crazy to see how a marketing idea for a job (which I got!) turned into opportunities that have grown exponentially. I have been able to make many new friends, networking connections, and colleagues – plus access the best PLN I know of. Posts and social media activity have slowed some for me – with the fall being pretty busy at school and our new dog in the house. In 2014, I plan to improve re…

Guest Post: 5 Tips to Stand Out on LinkedIn

Guest Post: 5 Tips to Stand Out on LinkedIn

…valuable contributions. For instance, if you are seeking employment in the marketing industry,you can ingratiate yourself with companies by conversing with them regarding their current projects or previous successes;thereby allying yourself with their business and forging a viable business relationship. 3-Share interesting content regularly If you regularly share relevant articles and content with your LinkedIn network, employers are much more lik…