What Next When Marketing and Communication Fails?

What Next When Marketing and Communication Fails?

Failure, not reaching expectations, being let down, and overall defeat are all words that can go together when you try something and the results are not what you want. It is a natural thing in life and it is something that we, as school counselors, teach students proper ways to react to everyday. There are many areas where we can fail in our work and I am going to share a personal anecdote about one such day that I had this last week.

Defining School Counseling: Don’t rely on Merriam-Webster — NMSCA Presentation

Defining School Counseling: Don’t rely on Merriam-Webster — NMSCA Presentation

Action and Advocacy In case you were not able to attend the NMSCA conference yesterday – here is an electronic version of the presentation and a link to the Communication and Marketing Plan Template. I really enjoyed visiting with the NM School Counselors and...
Following Your Favorite School Counselor Blogs – Feedly, Bloglovin, and Email

Following Your Favorite School Counselor Blogs – Feedly, Bloglovin, and Email

If you are anything like me, you consume information like you are drinking from a fire hose. The constant influx from social media, network news, and all of our favorite school counseling blogs can quickly become overwhelming. You may have some other similarities to me like trying to keep up with your learning efficiently. Luckily for both of us – there are ways to help streamline our information feeds and I am going to show you some of my favorite and most popular tools.

Increasing Productivity: How Dual Monitors Changed My Life

Increasing Productivity: How Dual Monitors Changed My Life

Yesterday, I posted a blog post about Mouse Without Borders – a program that lets you use one mouse/keyboard to control multiple separate computers. However, what if you only have one computer? Did you know that there have been multiple studies (like this and this) showing the increased efficiency and productivity through using a two (or dual) monitor setup at work or home? It is true and totally awesome.

#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 1 (of 2)

#ASCA14: Branding & Marketing Your School Counseling Program – Preview Part 1 (of 2)

Jeremy Goldman and I are glad to be privileged with writing a two part series of articles focused on Branding and Marketing Your School Counseling Programs for the ASCA School Counselor Magazine. Part two was just published and paper copies are on their way to you as we speak, but the electronic version is now out (linked below).